Our Strategy

The means, motive and opportunity to successfully complete a strategy must all be present to, indeed, be successful.

Opportunity: The Opportunity is there for all to see, As perception is reality, however, Strategic Leisure is fortunate that its extraordinary experiences enable it to perceive opportunity defined by what is not there, outlined by the vivid voids, gaping gaps, and silent yearnings that speak so loudly.

Michael McCall's ten year professional Rouse and Disney experience, and then the Company's nearly decade long tenure of strategizing, planning, developing and managing the operations of urban entertainment, both for clients and for the Company's products represent the unique constellation of experience which enable our clear perception of compelling Opportunity.

Motive: Of the three requisite conditions, Motive is the least easily measured, as a judgment must be made. However, in the spirit of betting on the rider, not the horse, it may be the most relevant.

- Is one motivated who leaves an executive position with a world renowned firm and supported by an able staff, in order to launch a startup in the extra bedroom?

- Is it being motivated to consciously regulate a firm's near term consulting success, to keep overhead lean, in order to maintain the ability to focus on developing an annuity in proprietary products and not ever higher quantities of new business.

- Is it being motivated to invest short term months researching a product that only took eight months to create, investing in a firm's intellectual capital.

If these actions are evidence of motivation, then Strategic Leisure is motivated.

Means: The Means to successfully complete a strategy can be defined in intellectual, human resource and financial terms.

Strategic Leisure has invested a decade and millions in crafting its intellectual capacity to process ideas into business, and to building its intellectual capital of products, While other sectors of the economy are pressed to secure high value employees, Strategic Leisure has a "bench" of high powered human resources waiting to be brought into the game, with "give me the ball, coach" confidence. The financial Means to fund and fulfill Strategic Leisure's Strategy will come from venue owners, project equity participants and debt holders, strategic alliances, and corporate investors,