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Design G3

After function, comes form, and after form comes the design of the actual human experience: Design G3.

We can perhaps best understand the import, potential and value of Design G3 by thinking about truly great Industrial Design. Apple's iMac computer, the integrated whole of its hardware and software, is a great example of designing the very experience of the product, the emotional payoff to consumers, way beyond the function or even elegant form.


Apple iMac

In essence, Apple's iApps (iMovie, iDVD, iTunes & iPhoto) empower everyday consumers to to unleash their creativity, to tell their own stories. What is personally fulfilling for consumers is great business strategy for Apple.

Applying this G3 Industrial Design lesson to the design of places, means defining the experience, the emotion of place, and then designing the functions and forms to support that most human of outcomes. While great designers usually have an innate, nearly unconscious sense of the feel or mood of an environment, Design G3 integrates the what and why with the where, melding the activities and personal motivation into the design of an environment.

Design G3 has huge potential beyond leisure destinations. The office, the factory, the ride to work or stroll down the street all can be augmented with experience, creating Enriched Realitysm.

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