Enriched Reality

Entertainment is the emotional engagement of people for the purpose of conveying a pleasurable experience.

Previously the confined province of discrete times and designated venues, entertainment is now the quantum mechanics of experience, found everywhere, infused into everything. Entertainment is no longer simply a movie or play or theme park, or any single point in the continuum of leisure life.

Entertainment is the multi-modal medium, the engine of heightened experiences, striving to structure, edit and embellish tales of what once was, what is and what might be - even in the most conventional of places and of moments. The components of story, the fundamental elements of entertainment are now found, in varying degrees, throughout what has become the Enriched RealitySM in which we live, play, and even work.

Strategic Leisure's Space is the Ubiquitous Frontier of Enriched RealitySM, found at the intersection of Win/Win/Win relationships between Consumers, Brands, and Venue Owners. Our space is where Design G3 is strategically deployed, transcending function and form, and into the hyper-value realm of experience.