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Synthesizing

This
is when the information has reached a critical mass, and carefully
controlled creative explosions are the art, the spark, the genius
de rigueur.
This
is not Assessing nor Analyzing. It is, nonetheless, a managed process
- not to control creativity, but to spur it on, to squeeze
out the little insights, the off-hand remarks, the shy, polite throngs
of thought, or the spontaneous bursts of brilliance, all in constructive
discourse.
In
this stage, there is no such thing as a bad idea, but only ideas
that vie for best supporting actor, acting as antecedents to brilliance.
Bring them on, bring them all on. For as Jim Rouse frequently advised,
"Reality will compromise us soon enough."
Experience
in strategic thought accelerates the coalescing of ideas into a
tightly integrated whole, one idea reinforcing the next, each contributing
to the overall clear and compelling pattern.
When
it is right, really right, when it comes together like a Rubics
Cube, though satisfying, it is also, ironically, quite humbling,
as it then seems so obvious.
But,
of course...
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Product
Positioning
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Concept Statement
Guest Experience Scenarios
Guest Experience Narrative
Brand
ID
Conceptual Marketing Strategy
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Space Program
Qualitative (annotated) Space Program
Site
Planning
Key POVs
Environmental Visualization
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Synthesizing
is the creative
process
of
leveraging
information pieces
into a unique
whole.
Without
Synthesizing,
zealous Analyzing
sorts facts
into a matrix of
sanitized reality.
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