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Institutional
Engagements
In a unique
transference of private sector know-how to not-for-profit organizations,
Strategic Leisure began more than a decade ago with the mission
to create Enriched Realitysm
leisure destinations, “where
entertainment, information and people flourish®.
In this
arena, Strategic Leisure provides Strategic
Design services, and has been engaged to conduct a range
of strategic, economic and physical planning, and implementation
consulting.
Deploying the Conceptual
Development Strategy process, Strategic Leisure directly
combines product positioning and multi-variable analytics, with
the narrative of place – the effective telling of a three dimensional
tale – communicating through the multi-sensory medium of immersion.
Strategic Leisure has applied its Strategic Design experience to
a range of not-for-profit organizations, including zoos
(Baltimore Zoo, Minnesota
Zoo, and, The Phoenix Zoo),
the Baltimore Museum of Art, Casper Wyoming Adventure Center,
Cleveland Orchestra, Columbus Association for the Performing Arts
(CAPA), Field Museum of Natural History,
London Science Museum,
and the Minnesota Children’s Museum.
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The
elegant balance of Strategic Design
Strategic
Leisure has also worked for a governmental agency, the Metropolitan
Pier and Exposition Authority, on its redevelopment of Navy
Pier in Chicago; and, for a private Christian organization,
Rocketown, on a teen nightclub
and recreation center, in Nashville, Tennessee.
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