Scope of Services

Over a ten year period, for the three zoos (Minnesota, Baltimore and Phoenix) Strategic Leisure has directly performed or been directly responsible for a multitude of tasks related to the Strategic Design and redevelopment of zoos.

Conceptual Development Strategy

Situation/Needs Analysis
Quantitative Information
Qualitative Information

Product Positioning Strategy

Brand Development

Concept Development
Component Identification & Delineation
Component Sizing
Component Positioning
Component Branding
Character Development
Marketing Strategies
Media Executive Producer

Economic Modeling
Attendance Projections
Capacity Analysis

Revenue Projections
Market Segmentation & Behavior Scenarios
Pricing
Spending Projections

Profitability Projections
Staffing Projections
Cost of Goods Sold Projections
Margin Projections
Business Unit Performance Projections

Comparable Analysis
Within Industry
Outside of Industry

Conceptual Design
Conceptual Masterplan
Conceptual Exhibit Design
Conceptual Streetscape Environments
Conceptual Commercial Component Design

Pre-Construction Services

Project Management
Zoo Staff Communications
Zoo Board Communications
Public Agency Communications
Team Leadership & Management

Schematic Design
Animal Exhibits
Non-Animal Facilities Planning
Civil Engineering

Scheduling
Design Scheduling
Construction Scheduling
Construction Site Planning

Project Budgeting

Construction Strategy
Document Review
Project Phasing
Value Engineering
Life Cycle Cost Analysis
Safety Planning

Procurement Planning
Contractor/Vendor Pre-qualification
Minority Participation Planning
Architect & Engineering Selection