Strategizing

The best-laid plan is worthless unless it is the right laid plan - strategically right. The balanced integration of Assessing, Synthesizing, Analyzing, and Rationalizing of how a potential project works to assure that a successful strategy is being pursued. The key to defining a successful strategy (or to learning early that a strategy does not work, which has its own critical value), is developing the creative, business and practical ideas to the same level and at nearly the same time. This what Strategic Leisure calls Stratgic Design.

If a thorough Assessing of the opportunity is not first completed; or, if the creative Synthesizing darts ahead of the financial parameters or practical considerations; or, if Analyzing leads to creative impasse; or, if the design and economic model look great but the product is improbable to build and perhaps impossible to manage - then such a so called strategy is actually a very costly prescription for a managerial narcotic. The more of it that is ingested, the more addicted management becomes to what is actually a hallucination.

Strategic Leisure's approach is to bit by bit, build a Conceptual Development Strategy, an integrated, rational vision which is in equilibrium in all of its key parameters.