Rocketown

Strategic Leisure began work with Rocketown, a not-for-profit organization founded by Christian music star Michael W. Smith, in May of 2000. Gaylord Entertainment had recommended Strategic Leisure and provided partial funding for Strategic Leisure's work. The task was to develop a business plan for a self-sustaining destination for teens.

Once Strategic Leisure identified the requisite effort needed to properly complete the Business Strategy and provide Rocketown the appropriate business tools upon which to proceed, the Company consciously chose to significantly contribute additional consulting, beyond that being paid for by Gaylord Entertainment. Both the need and the promise for teens across America are far too great to be left inadequately met.

Strategic Leisure's Business Strategy for Rocketown, the first of which will be located in Nashville, Tennessee, included preliminary market research and attendance projections; capacity, spending and peak demand analysis; operating strategy and cash flow models; conceptual floor plans and "cheap chic" collages visualizing materials and design techniques .

Rocketown is a 30,000 SF teens destination Subsequent to Strategic Leisure's Business Strategy being completed, Rocketown successfully raised more than $4.5 million to develop the facility.