Red's Rec Room

Red’s Rec Room, featuring dining, dancing, bowling, billiards, and games was created in eight months in 1996, and then extensively researched for eight months in 1997. Strategic Leisure conceptualize and led the design, developed, opened, and subsequently researched the 107,000 square foot entertainment product at the West Edmonton Mall with its client/partner, Brunswick Corporation.

The rec room is seen as a safe, social, casual venue where family and friends shared interactive entertainment experiences. Born of a simpler time and of warm colors and ad hoc decorating, the rec room became the perfect design metaphor for creating the right atmosphere for high concept home and for low concept fun on a budget. Large scale icons (such as the TV, bowling trophy, bowling ball, and fish) were used to send outrageous, fun messages and replace expensive design details. A scale shift into a bigger than life environment also helps put guests in a child-like state of mind.

Red's Emotional Profile
Red's already exists in everybody's not-too-distant memory as the comfortable, familiar, and fun-filled, 1960s vintage, rec room. It's where people hung out and played pool, hide-and-seek and Twister; made "forts;" watched Godzilla movies and Sunday afternoon football; and, held baby showers and New Year's Eve get-togethers. The rec room is where the your high school band practiced until further banished to the garage.