Marketing Planning

Nothing is bought unless it is sold.

The best ideas, and even competent development, do not a success make. The project must be marketed and sold. While marketing encompasses Public Relations, Advertising and Marketing Collateral, it also encompasses far more. While the guest experience is the epicenter of the consumer strategy, the Marketing Plan is the fulcrum of the business strategy.

The type of projects Strategic Leisure defines and implements are models of win/win/win models. There is often more than one market category for a project.

For each market, a marketing plan needs to be developed, clearly identifying and sizing the market segment, identifying likely early adopters and prime movers in each market, and establishing how best to position and market to them.