London Science Museum

London's Science Museum is the heart of the United Kingdom's National Museum of Science & Industry, which has facilities throughout England.

Dr. Lindsay Sharp, the Director of the National Museum, asked Strategic Leisure to assist his staff in the conceptual, economic and physical planning of commercial activity in the East Hall of the Museum. The British government had asked the Museum, and other cultural attractions, to provide the public with free admission.

In response to this mandate, and as part of an institution-wide strategic planning process, Lindsay wanted a plan to generate earned revenue from the public's entrance and exit sequence through the grand, old East Hall and its appurtenances.

Strategic Leisure completed a development strategy which contained a merchandising/leasing plan, identified opportunities for the physical expansion of the Museum's "corporate hire" business (special event rentals and catering), and recommended a concept involving a combination of corporate sponsored exhibits and food & beverage.