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Analyzing
Sophisticated,
rigorous Analyzing is applied in a proportional response to the
sophistication and complexity of the product concept. For multi-venue
products with an array of activity choices, Strategic Leisure employs
the Delphi-technique (learned during the Disney/Rouse joint venture),
which produces consumer behavior input on a "blind" basis
to our team. All or a subset of the following Analyzing steps may
be utilized.
Attendance
Modeling
Target Markets
Trade Area Definition
Cohort Definition (Age, Origin, Day Part Usage)
Local Penetration Rate by Cohort
Repeat Visitation Rate by Cohort
Total Local Visitation
Tourist Visitation
Group Visitation
Attendance Projection by Cohort
Attendance Projection by Cohort, by Day Part
Average Length of Stay by Cohort, by Day Part
Spending & Revenue Projections
Pricing Strategy
Pricing
Average Pricing
Activity Demand
Spending Projections by Cohort, by Day Part
Per Capita Spending
Total Spending
Sponsorship Income
Miscellaneous Income
Capacity
Analyzing
Instantaneous
Capacity Analyzing
Average Length of Stay Per Sub-Venue
Theoretical Hourly Capacity
Day of Week Peaking
Time of Day Peaking
Monthly Peaking
Peak-In-Park Capacity
Peak-In-Park Demand
Turn Away Projection by Sub-Venue
Turn Away Re-absorbtion
Imputed Design Day Factor
Operating
Expenses
Organizational
Design
Professional Staffing
Hourly Staffing
Operating Hours
Labor Expenses
Costs of Goods Sold
General & Administrative Expenses
Marketing
Programming
IT Expenses
Occupancy Expense
Planned Work (redevelopment)
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Operating
Pro Froma
Gross Operating Income
Occupancy Cost
EBITDA
Margin & Profit
Soft Costs Budget
Development
Scheduling
Design Expenses
Development Management
Sales and/or Leasing Expenses
Legal & Accounting
Permits & Fees
Pre-Opening Management Expenses
Pre-Opening Labor & Training Expenses
Pre-Opening Marketing Expenses
Hard
Costs Budget
Construction
Estimate
Production Estimate
Installation,
Test & Adjust
Construction Management Fee
General Conditions
Contingency
Return
on Investment Analyzing
Cash
on Cost
Pretax ROI
NPV
IRR
Depreciation & Amortization Schedule
Post-Tax ROI
After Tax Payback
Leverage Analyzing
Parametric
Testing
Per
Capita Expenditure
Velocity of Expenditure
Sales Per Square Foot
Gross Sales Comparables
Sub-Venue Average Spend
Sub-Venue Gross Revenue
Sub-Venue Revenue Per Seat
Sub-Venue Labor Costs
Sub-Venue Cost of Goods Sold
Sub-Venue Operating Margins
Cost Per Square Foot
Risk
Analyzing
Fixed
Costs
Variable Costs
Sensitivity Analyzing
Break-even Projection
Third
Party Testing
Peer
Review
Focus Group Qualitative Research
Development Team Structure
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Analyzing
is the systematic
inquisition
of the
given and potential
facts.
Without
Analyzing,
unguided Synthesizing
cleverly projects
a seductive
illusion.
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