A
Personal Tribute to Walt Disney
by Michael McCall
I never met
Walt Disney, never talked to him on the phone, or even corresponded
with him. So, even though our time on earth overlapped by 10 years,
I surely did not know him. Yet, his strategic imagination has had
a tremendous impact on me.
I freely admit to being one of those kids, like thousands of others,
who as a young boy followed the man with the magic. Disneyland was
opened the year before I was born; and, growing up in a small Midwestern
town, I finally visited Disneyland at age 12, after Walt's death.
Before that family vacation to the West Coast, however, I wrote
to the secretive, CIA of imagination called WED Enterprises, (for
Walter Elias Disney), an act that did portend my future career.
Though I did not know the word, I "pitched" the organization
now known as Walt Disney Imagineering. I told them that I had some
ideas for them.
Around this same time my father purchased a single share of Disney
stock, which has happily grown to hundreds of shares today. Each
Christmas, I would await the pending arrival of the Disney Annual
Report. I
devoured that document, as it gave a glimpse into the making of
the magic of illusions yet to come.
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More than the stock splits and capital gains, the real value in
owning a piece of Walt's company was the inspiration it transferred.
This is
how the man I did not know had immeasurable influence on a young
boy. The influence did not inspire me to become a cartoonist, or
artist, or sculptor or script writer. While I enjoyed Disney movies,
it was always the Disney destinations which were the most intriguing.
What struck me was that Walt made a very successful business of
bringing his imagination to three dimensional life. He was not a
dreamer, Walt was an entrepreneur of dreams. Like Jim Rouse, Walt
Disney understood that for which people yearned; and, he knew that
if he fulfilled their yearnings, his company would be earning.
As an adult working with Imagineering, and other realms of the Eisner
empire, taught me many creative and analytical techniques; yet,
it was Walt's:
Lifelong
results counted by the minutes of detail,
his vision crafting destinations far beyond the pale,
We dedicate our work to his career
of calculated inspiration,
Walt's success forever benchmarking the value of
Strategic Imagination.
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Walt
Disney Imagineering, WED Enterprises, Pleasure Island
and Disney are registered trademarks of
The Walt Disney Company
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