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Darling
Walk

Sometimes it
is what you do not do, the projects that you consciously let get
away, that matter most. Case in point Darling Walk. Sydney,
Australia's Darling Harbour is the next generation of public/private
attractions district, after Baltimore's famous Inner Harbor.
It is not surprising, then, that Jim Rouse, and his Enterprise Development
Company, had a significant role in the development of the tremendously
successful Darling Harbour from the sketch masterplan of
the entire district, to the development of Darling Harbourside Festival
Marketplace.
In 1998, Michael
McCall went to Sydney to assist Enterprise's partner, Merlin International,
with the business strategy for a small, but strategically located,
site underneath the freeway, on the edge of Darling Harbour closest
to downtown Sydney. Michael worked with Merlin's recently hired
Director of Entertainment and Leisure, Dr.
Lindsay Sharp.
Lindsay's colleagues
viewed the site as a "shooting fish in a barrel" type
of opportunity. What Michael discovered and Lindsay soon realized,
however, was not welcome news to their team members. In a complicated
transaction, the land cost had effectively doubled; hence, leaving
the site economically obsolete when also confined by the use of
covenants with the government.
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Darling Harbour, Sydney, Australia
A
thorough business analysis was completed, leaving the proposed
Darling Walk mini-ride park on very thin economics. An IMAX theater
now sits on the site where Darling Walk was intended.
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