|
Playzma A District
of Strategic Leisure Built on a foundation of recreational skating, Playzma transforms both the guest experience and business of ice into the realm of entertainment. By defining a new generation of high-traffic, ice-based entertainment centers, Playzma repositions a traditional American pastime as a new, exciting urban entertainment anchor, representing a compelling destination for both families and adults. The Playzma business model is built around the success of everyday, proven businesses—ice skating, video games, laser tag, mini golf, and sit-down dining. Each Playzma venue has successful comparables all over the world that support the projections of financial performance and inform operating policies. Revenue projections for each of Playzma’s businesses have been conservatively projected at or below those of conventional stand alone venues, and Playzma’s overall financial performance is based on moderate levels of attendance and spending. Playzma presents a compelling business opportunity as a single unit. The true potential of the Playzma business model, however, is in the opportunistic development of multiple units in markets throughout the United States. |
|
Playzma is an 80,000 sq. ft. family-oriented entertainment product that combines a critical mass of entertainment, games, and food & beverage in a single destination. Playzma offers a variety of popular activities with broad appeal and projects an attitude and atmosphere that is sophisticated, yet family-friendly. Playzma offers many of the same popular activities found in family entertainment centers, but is designed with a different aesthetic and a different goal - to create a family entertainment destination that is as much fun for adults as for children. The sophisticated design of Playzma also makes it a more versatile facility. The same activities and games that entertain children and parents during the day and early evening can appeal to adults at night. Playzma’s dramatic environment, punctuated with sophisticated sound and light systems and supported with high quality food & beverage service, make the transformation possible. This design provides the excuse adults need to act like kids again. To create the ultimate adult environment. |
 Adult Appeal Critical Mass & One Stop Fun, Sophisticated Design, Quality Food With Alcohol, Grown Up Play, Live Entertainment & Concerts, Fun For Groups Of Adults, Company Parties, Separation Of Kids & Adult ~ Family Appeal Critical Mass & One Stop Fun, Safe, Controlled Environment, Good Food In A Fun Place, Active & Physical Play, Holiday & Community Events, The Family Plays Together, Birthday Parties, Fun For Different Age Groups ~ Combines adult and family appeal, and fills a void of opportunity. |
||
