Blue's Basement &
The White House Social Club

District's of Strategic Leisure
Blue's Basement & The White House Social Club are a 100,000 sq. ft. entertainment destination targeted to consumers and markets that have been underserved by the recent wave in entertainment development.

Blue's Baement & The White House strategy is to generate revenues equal to or exceeding other entertainment products which cost more to develop, by offering a warm and comfortable entertainment experience that fits the lifestyle of a broader consumer market. They Both meets the demands of consumers by offering a one-stop entertainment destination, and satisfies a broad demographic through a critical mass of options, appealing brand identity and flexible programming.

Blue's Basement & The White House Social Club are new entertainment products that draw on Strategic Leisure's hands-on experience with Red's Rec. Room, a 107,000 sq. ft. entertainment center which it developed and opened in allianceship with the Brunswick Corporation in 1996. Subsequent to Red's opening, Strategic Leisure undertook an extensive operational review and business planning effort of the operating business.

Built on a foundation of proven businesses, including dining, bowling, billiards, video games and nightclubs, Blue's/White's transform these conventional businesses into a compelling entertainment destination for both adults and families. Each venue has successful comparables all over the world that attest to the popularity of its components, support the projections of financial performance and inform operating policies.

Born of a simpler time and of warm colors and ad hoc decor, that became the perfect design metaphor for creating the right atmosphere for high concept home and for low concept fun on a budget.

Large scale icons (such as the TV, bowling trophy, bowling ball, and fish) are used to instantly communicate larger-than-life fun and replace expensive design details. A scale shift to an environment filled with big fun provides permission to play for both big kids and little kids alike.

The circulation system was also designed to empower guests to make choices among various destinations and activities, while the two story space was used to conceptually and physically unify an otherwise giant facility, with the main wall and icons acting as full scale billboards for the fun that is offered to its friends.

The inspiration for Blue’s Basement comes
from the comfortable,
familiar and fun-filled spot.
It’s the local place where friends visited
or hung out, played pool, hide-and-seek and Twister, watched Godzilla movies
and Sunday afternoon football,
and held baby showers and
New Year’s Eve get-togethers.
It is the site of significant and insignificant gatherings...