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Slice
of Strategic Leisure Life
Article
Published: When Rouse Meets The Mouse
Michael McCall, founder and President of Strategic Leisure,
has authored the cover story article for the January/February issue
of Entertainment Management magazine. The article focuses
on the lessons to be learned from the joint venture Michael led
for Jim Rouse
with The Walt
Disney Company. The central issue (and more than ever, today's
opportunity): How can urban entertainment pay for place, (and not
just for play?
Happy 10th Birthday, Strategic
Leisure!
2002 marks Strategic Leisure's 10th business birthday; and, what
a decade it has been. Strategic Leisure has been privileged to serve
some of the most respected companies and clients; develop extraordinary
entertainment products,
and work with some of the most talented people in the world. As
the Strategic Leisure adventure continues into its second decade,
the future holds a ubiquitous frontier of Enriched
Realitysm.
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The Walt Disney Company is the
registered trademarks of The Walt Disney Company
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